Blog
You’re Healing Patients While Others Manage Symptoms. So Why Are They Getting More Clients?
The Business Model That Actually Makes Sense
You’ve likely already discovered that the membership model isn’t just better for patients—it’s better for your practice. When patients pay a monthly fee equivalent to their annual insurance deductibles and copays, everyone wins.
This cash-based approach freed you from insurance constraints. You can spend adequate time with each patient, order the comprehensive testing they actually need, and create truly customized treatment protocols without seeking “prior authorization” for every intervention.
Field Marketing 101: How It Can Transform Your Specialist Practice
For the past 12 years, I have helped many small practice specialists establish a system for consistent referrals through the process of field marketing. While we also handle online marketing, I can say with 100% confidence that for medical specialists, field marketing...
Cultivating a Culture of Gratitude in Medical Practices
In the high-stakes and often high-stress world of healthcare, where patient outcomes and meticulous care overshadow all else, a crucial component of a thriving medical practice is often overlooked: gratitude. For healthcare professionals, integrating this heartfelt...
Navigating the Future of Healthcare with Your Medical Liaison: Harnessing the Power of Business to Business Field Marketing in 2023
In this ever-evolving world, medical practices must adapt and grow to stay relevant. This is where we, at Your Medical Liaison, can make a real difference. Let's consider the pivotal role of innovative strategies business to business field marketing in propelling...
A New Way to Market Your Medical Practice: B2B Field Marketing
Are you looking for a new way to market your small business or medical practice? Tired of the same old methods that don't seem to be getting you the results you want? Have you considered field marketing? Field marketing is a unique form of marketing that involves...