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The CDC (2023) found that over half of U.S. adults look for health information online, and many now connect with providers digitally before scheduling care. This shift means that every click and interaction is a potential lead, but only when measured and managed...

In current scenarios, we have observed that patients prefer watching a 2-minute video to reading a 2-page brochure. They want quick, visual, and trustworthy information, and here's where video content comes in. It has evolved beyond a mere marketing trend and allows...

I've been watching brands obsess over follower counts while their reach collapses. The correlation broke. Completely. Platforms now serve 50% of content to people who don't follow you. The algorithm doesn't care about your follower number. It cares about interest....

Have you spent heavily on advertising but still aren’t seeing the results you expected? Many physicians face this challenge because traditional advertising often reaches the wrong audience, wasting both time and money. To truly connect with patients who are actively...

I've been tracking how businesses handle AI optimization, and most are playing a guessing game they can't win. They're treating Answer Engine Optimization like traditional SEO. Throw in some keywords, publish content, hope for the best. Wrong approach. Wrong era....

The growing competition in the healthcare industry means that providing quality care alone is no longer enough to attract a steady flow of new patients. As a result, many practices struggle to maintain visibility in their communities and build strong referral...

The clicks are disappearing. I've been analyzing search data since AI Mode launched, and the numbers tell a story most marketers aren't ready to hear. Your content is getting impressions. People are seeing your brand mentioned in AI-generated answers. But they're not...

The healthcare sector is undergoing a significant digital transformation. It has been noted that today's patients begin their healthcare journey online: comparing services, reading reviews, and evaluating trust signals before ever making an appointment. This shift...